progress report

It’s been 2 months since we stepped in the DMTP classroom, lost, confused, and – I have to admit – a little bit scared. Although I can’t say I have lost those emotions entirely, I think I started to gain a pretty solid idea of what I want to do for the rest of our class. So far, I have been trying to portray the affect of my ecology, Southern Bronx, to my audience in the form of images, texts, and audio.

For the basic layout of the website, I am still in the process of figuring out the title photo. Currently, the home page exhibits the photo below. Because my title bar is gold, and my navigation bar is black, it seems that the title page may look slightly bland, in contrast to the vibrant colors that Bronx exhibit as a vibrant borough – I’m still searching for more inspirations on how to make my website display similar aesthetics as Bronx.


For the images, I hope to make slight adjustments to the color – after I changed the design of my website in the middle of the semester, I did not have enough time to adjust the hue of the photos to match the overall feel of the website I hope to achieve. After making adjustments, I would also have to reduce the file size of the image to make sure that the website runs more smoothly.

For the audio, I still am waiting to attend one of the offline events held by the Bronx Social Center – hopefully, my audio will come along soon enough.

While I was searching the web for inspirations for my video, I happened to come across a film created by The Root in August 3, 2017 detailing the pros and cons of the arrival of Whole Foods at Harlem. 

According to the video, some residents were excited to have a whole new selection of fresh and healthy produce. On the other side, people pointed out that the opening of a Whole Foods Market could substantially increase the rent of nearby residencies, thereby forcing residents of low income to move out – in fact, after Whole Foods opened in Midtown Detroit, the “media home sales in the area went from $19,000 in 2009 to $80,000 in 2015.” Furthermore, some pointed out that a majority of the Black population were not able to afford the products at Whole Foods – the entrance of Whole Foods is an indication of signs of gentrification, the influx of middle-class white residents, and hence the “nail in the coffin for Black Manhattan.”

It seems that Southern Bronx is running in a similar narrative – the entry of large corporations, specifically with low prices and a huge stock of products – have started to push out local retails out of business. With residents searching for cheaper options of better quality, and the entry of white, middle class residents who can afford to pay more, it seems that this trend will continue on, reshaping the retail landscape of the area.

For my video, I hope model after this video by detailing both the pros and the cons of gentrification. I plan to go around the district, asking residents what they think about the phenomena, and give a blueprint of how the retail landscape of Bronx will change in the next 10 years if this trend continues.


~ by sujiahn on March 28, 2018.